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Portfolio

Marketing projects

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Marketing Analytics and Insights Report

Client: Marketing Web Analytics and Insights

Services: Google Analytics and Insights

Year: 2021

Marketing Web Analytics and Insights was a graduate course where we utilized a demo Google Analytics account to create actionable insights under the company Vans. The data was not from Vans themselves but rather the demo that Google provides to learn the software.

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Contents Include:

  • KPIs - What metrics are the most important for Vans?

  • Metric Analysis - What defines each KPI metric?

  • Dimension Analysis - What dimensions affected the metrics most?

  • Insights and Recommendations - What can Vans do to improve their KPIs?

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Note: This is a school project. No real work was completed directly for Vans.

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