As part of my entrepreneurship class, our team developed a business plan which was presented to a group of industry professionals. We produced statistical data, a competitor analysis, a business model canvas, a revenue model, a marketing plan, and financial projections for University Guardian.
The idea consisted of an app that would track you as a safety feature while you walked through campus at unsafe times (primarily night). Anytime you wanted, you could turn on location tracking and use the "Watch Me" feature (yellow button) which would send a request to family and close friends to view your movement until you made it safely home. If you feel as if you are in immediate danger, there is also an "SOS" option (red button). The tracking system would not shut down unless you typed in a protected passcode to turn it off. This was a feature implemented in case of kidnapping, so it was easier to determine the victim's location automatically.