BRANDON BORICK

Interactive and Digital Marketing was a graduate course where we had a project that required us to pose as a company and perform an overall digital marketing analysis. 

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Contents Include:

• UX - finding errors on the website which can be improved upon for better usability

• Google Adword - how to set up search, display, and video ads

• Keywords - how to use various types of keywords including broad, phrase, exact, and negative keywords

• SEO and Benchmarking - looking at various areas that would boost ratings to show up organically in the search engine results page

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Note: This is a school project. No real work was completed directly for Playbill.