BRANDON BORICK

Brand Management was a graduate course where we had a project that required us to perform a brand audit on a company. 

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Areas I Was Responsible For*:

• History

• Brand Personality

• Brand Architecture

• Brand/Product Matrix

• Market Share

• Marketing Communication/Promotion

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*The entire report can be found by clicking on the PDF but my specific areas are shown below.

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Note: This is a school project. No real work was completed directly for Nintendo.